Taylor Swift’s record-breaking Eras Tour is set to wrap up in Vancouver this week with three shows, and it’s giving the local economy a huge boost in the process.
Three sold-out shows are being held at BC Place from December to 8. During that period, over 160,00 Taylor Swift fans are set to converge on the city, meaning local restaurants, hotels, malls and other businesses are set to see an uptick in sales.
Destination Vancouver and BC Pavillion Corporation (PavCo) estimate that the total economic impact in Vancouver of those three shows will be $157 million.
Of that total, $97 million is estimated to be spent on items such as accommodation, food and beverage, retail and transportation. This economic activity will also provide more than $27 million in total tax revenue for all three levels of government.
“The announcement last November that Taylor Swift would play three nights in Vancouver and close out The Eras Tour in our city in December, was exactly the announcement we were hoping for. It’s such good news for fans and for our tourism and hospitality sector, particularly since early December is generally a slower time for major events,” said Royce Chwin, Destination Vancouver’s President & CEO. “We were thrilled for the city and the province, and especially for her masses of local fans.”
After six sold-out shows in Toronto, Vancouver Mayor Ken Sim is thrilled about the benefits the city and local businesses will get to see.
“I couldn’t be more thrilled that Vancouver will be the last stop on Taylor Swift’s record-breaking The Eras Tour. This iconic event hasn’t just captivated audiences around the world, it has translated into a huge economic boost for every city it has visited, and Vancouver is no exception. With an expected economic impact of $157 million, this is an incredible opportunity for our restaurants, hotels, and local businesses to shine. Vancouver is proud to be a world-class city, and hosting an event of this scale only strengthens our place as a top-tier global destination,” said Mayor Ken Sim.
In addition to her three shows, several fan events are scheduled across the city, including 13 Taylor Swift-themed lighting installations illuminating the downtown core from November 29 to December 6.
“Destination Vancouver volunteers will be on hand to assist fans with directions and information over the concert weekend and to hand out special ‘Vancouver’ friendship bracelets,” adds the organization.
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