It’s almost time again for the Tim Hortons Smile Cookie campaign.
The annual campaign is back from April 29 through May 5. 100% of proceeds from Smile Cookie sales will be donated to over 600 charities and community groups selected by local Tim Hortons restaurant owners across Canada.
“Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying some delicious cookies,” says Axel Schwan, President of Tim Hortons.
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Last year’s campaign raised a record-breaking $19.7 million. The campaign first started in 1996 by local Tims restaurant owners in Hamilton, Ontario who were originally raising funds for Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $111 million across Canada and the United States for charities and organizations.
Guests can support the campaign by purchasing Smile Cookies or one of the four adorable Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy.