Last week, Tourism New Westminster announced the winners of its inaugural New West Experience (NWX) competition.
The announcement comes after an electric final pitch event held at the Anvil Centre on November 27th. The competition invited entrepreneurs, students, creatives, and community members to pitch new and exciting visitor experiences that could be brought to life in the city.
A total of over 50 submissions were received, with 12 finalists showcased for their ideas, highlighting the city’s thriving creativity and entrepreneurial spirit.
“NWX proves what’s possible when we invite our community to dream big,” says Gerardo Corro, Executive Director of Tourism New Westminster.
“The passion and innovation shown by the finalists demonstrates that New Westminster is full of creators ready to shape unforgettable experiences for residents and visitors alike.”
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Concepts spanning arts, entertainment, community-building, placemaking, and technology were presented at the final pitch event.
Vintop Development, one of the competition’s partners, also announced plans for a mobile “I Love New Westminster” 3D sign that will tour the city throughout 2026 before becoming a permanent landmark at the Royal Towers development.
2025 NWX Winners
Non-Student Business Experience Winners (tie) — $5,000 each
- Royal City Wrestling Nights — A high-energy, theatrical wrestling experience blending athletic performance, humour, and community storytelling.
- Strum and Sip at the River Market — A relaxed social music experience where participants learn ukulele, sing, and enjoy local beverages along the Fraser River.
Student Business Experience Winner — $5,000
- TEDx New West — A student-led TEDx event highlighting innovation, community voices, and ideas worth sharing on a global stage.
Tourism Improvement Idea Winner — $2,500
Bioluminescent Experience — A citywide art concept using glow-in-the-dark materials and interactive installations to transform public spaces day and night.